Your ‘new patient’ comes from a variety of sources. But … your perfect ‘BioCompatible patient’ comes from just two! Your referral network and the internet will send you THE best BioCompatible patients, and you need to optimize your website to service this area of your marketing.
Don’t be Afraid! Some dentists are not comfortable with marketing. Some dentists don’t have a website. You need to deal with both if you want to skyrocket your BioCompatible referrals. The ADA is not checking websites for marketing correctness, and your colleagues down the street may see your print ads, but they are not online trying to find something to report to your State Board of Dentistry (they have too much to do just to keep their head above water). Online is the PERFECT place to market for BioCompatible patients!
Home Page on your website: Your website needs to address all of your features and procedures … and your BioCompatible procedures and protocols need to be right up front along with your Cosmetic and Sedation and other procedures. Be sure that you address your BioCompatible component on the home page. Patients who are searching out a BioCompatible dentist want to see and read A LOT about you. They want to know they are coming to the right office. So give them the intel. Don’t be vague … tell the online patient that you are mercury safe/you won’t judge them/you have other patients just like them/and you’re FUN.
Keywords: Have your webmaster use the meta-keywords that BioCompatible patients are using to search you out. Here are some of my keywords: mercury safe/mercury free/holistic dentist/holistic dentistry/amalgam free dentist/metal free crowns/biocompatible root canals/best holistic dentist/etc. Then, double your list of keywords by adding the name of your town to each one of the keywords.
Marketing: You will want to partner with several sites that promote holistic dentists. Some of these are Academies and some are promotional sites. Patients will find you online through sites like:
DAMS (Dental Amalgam Mercury Solutions)
IAOMT.org (International Academy of Oral Medicine and Toxicology)
IABDM.org (International Academy of Biologic Dentistry and Medicine)
HDA.org (Holistic dental Association)
Dr. Tom McGuire – DentalWellness4u.com
Dr. Peter Evans is a practitioner, author, speaker and international dental coach. He is the President of The BioCompatible Difference, LLC