Is your hygienist marketing your services/favorite procedures in her chair? Or is she just cleaning teeth?
It’s the three R’s for the hygienist (no … it’s not Reading, wRiting and aRithmetic).
The three R’s are … Recognizing, Recording and Recommending … and not just recession, bleeding points and other periodontal concerns. She will be an HUGE asset if she is co-diagnosing fractures in teeth/open contacts/marginal discrepancies/cosmetic concerns/occlusal wear concerns/ … and ortho/sleep apnea/etc. … the list goes as far as your services that you provide.
If she is following the hygiene three R’s, you have done a good job with her education. If not … why not?
Is your only proposal for treatment presentation occurring at the new patient appointment? It’s a dreadful limitation to your growth if you think so.
The hygiene appointment is a great marketing opportunity. Beware … if the patient gets too comfortable with the “just here to get my teeth cleaned” routine of the hygiene appointment … it could also be the mindset of your hygienist, not just the patient.
This month is National Dental Hygiene month. Offer your hygienist the gift of education to help her career and to help her patients.
BTW: you and the business also benefit.
So, leave your comment below … I look at ALL of them. And be sure to follow us on social media for more tips to improve the health of your patient, your practice, and YOUR paycheck.
Dr. Peter Evans is a practitioner, author, speaker and international dental coach. He is the President of The BioCompatible Difference, LLC