Three years ago my clinical assistant (for 12 years) left me to go to Hygiene School.
I actually wanted her to go ... she’ll be an asset to our profession, and, she is like a daughter to me.
She’s out now and working for a friend one day a week.
Recently she mentioned to a patient that they might benefit from a night guard/NTI appliance. I guess he didn’t want to be upstaged by a lowly hygienist ... he shut her down. Humiliated her in front of a patient.
Boy, did he screw up royally!! ... for 2 reasons.
She can recommend $20K a week in restorative procedures ... just from the patients in hygiene.
What the hell is he doing? Is he CRAZY? You don’t kill the golden goose!
What are you doing with your hygienist? Is she golden? Maybe silver?
I’ll show you some education to raise the level of her career (along with your bottom line) and tell you about the ‘Dental Dance’ with your hygienist next week.
Get your check book out ... I’m going to make you an offer that you can’t refuse.
Dr. Peter Evans is a practitioner, author, speaker and international dental coach. He is the President of The BioCompatible Dentist, LLC