Sure, you’re doing the right thing for your patients in the hygiene chair. You’re cleaning their teeth, checking for oral cancer, checking for cavities … the usual stuff. It’s National Dental Hygiene Month … so, we should be promoting fresh breath, strong teeth, and healthy gums … more usual stuff.
But, how are you celebrating your hygienist? You don’t have to wait till that week in April that is set aside to celebrate the hygienist. Do it now. It’s part of marketing your practice.
Its internal marketing.
Your hygienist is THE most powerful resource you have in your practice. She deserves some recognition this month.
Dr. Peter Evans is a practitioner, author, speaker and international dental coach. He is the President of The BioCompatible Dentist, LLC